The World Restaurant Awards are designed to celebrate restaurants as culture, considered in the same way as film, art and music. That means a move away from the pop chart approach currently in vogue for restaurant awards, which focus on luxury establishments, and a return to the more traditional format of categories judged with robust integrity by an expert panel in an attempt to better reflect the true range and diversity of the international restaurant scene.
The launch edition will take place in Paris, the birthplace of the restaurant in the western world, on February 18, 2019 and will be packaged for general consumption to a restaurant-hungry public that's increasingly obsessed with eating, drinking and travel.
The World Restaurant Awards are owned and produced by IMG, a leading events, media, fashion and sports company, operating in more than 30 countries. The company owns, operates or commercially represents more than 800 events around the world, including the Taste platform and other flagship culinary properties such as Margaret River Gourmet Escape and The Big Feastival.
IMG is part of the Endeavor (formerly WME | IMG) network. Named one of Fortune's 25 Most Important Private Companies, Endeavor is a world leading entertainment business with the unrivalled capability to create and distribute some of the world's most watched content.
Endeavor is comprised of a number of industry-leading companies including: WME, Frieze, UFC, Droga5, Miss Universe Organisation and The Wall Group, among many others.