Instagram Account of the Year Winner: Alain Passard

Instagram is the restaurant world's social media platform of choice and Alain Passard has won Instagram Account of the Year.

Alain Passard

The old adage about a picture being worth a thousand words rings true when you consider how much more positive a social media space Instagram is compared with Twitter and Facebook.

The impact of Instagram on the restaurant industry cannot be overstated. Not only does it provide a powerful marketing tool, it connects the restaurant world together in a way that didn’t seem possible a mere handful of years ago.

When it comes to using Instagram to raise your restaurant profile, it’s not only the young guns that have excelled. Alain Passard, the driving force of Arpège in Paris, has brought his talents to a whole new audience via this social medium and gained quite a following since picking up his smartphone for the first time in March 2015.

Shots of produce, lots of fruit and veg naturally, and some stunning plating are regularly interspersed with the occasional portrait of himself successfully playing the chef as gracefully ageing rock star. That’s not to mention his obsession with roast chicken: from shots of the bubbling chicken skin, to the comedy of his vertical chicken and the hilarious hybrid that is his Chicken-lobster. Or is it a lobster chicken?


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